OAKLAND — Officials have voted to combine Oakland International Airport with the name San Francisco Bay, a shift crafted to spur economic growth and a higher profile — a move that also may unleash a legal war.
San Francisco Bay Oakland International Airport will become the new moniker for the East Bay aviation hub, following a 7-0 vote Thursday afternoon by the Oakland Board of Port Commissioners to approve the name change.
“We are going all-in with Oakland,” Barbara Leslie, president of the port’s board, before voting for the name change. “We want to keep money in the local economy.”
San Francisco International Airport officials, however, expressed dismay about the name change and some San Francisco officials have threatened a lawsuit to block the move.
“We believe this new name will ultimately be misleading to passengers,” Doug Yakel, a spokesman for San Francisco International Airport, said in a comment to the board prior to the vote. “We have an obligation to serve the passengers using our airports by reducing the sources of stress and confusion.”
Oakland Airport officials are concerned, however, that many people who wish to travel to the Bay Area are flying into San Francisco Airport — which actually is located in San Mateo County and not its namesake city to the north — when it would be more convenient to travel to the East Bay airport.
“The lack of geographic awareness by inbound passengers has created challenges for our airport partners,” said Craig Simon, Oakland’s acting director of aviation. “This is not just about marketing. This is about the lack of awareness about Oakland.”
Cestra “Ces” Butner, a former member of the Oakland Port Board and now an official with the NAACP in Oakland, suggested in a presentation to the board that the name change denigrates Oakland.
“We were surprised and disappointed that no one reached out to the NAACP” about the name change, Butner said. “This appears to be an attempt by the airport to distance itself from Oakland.”
The NAACP requested that the Port board delay the vote for two to four weeks. The board’s president replied that the Thursday vote was the first reading of an ordinance to change the name, and as such, officially only signaled the board’s intent to change the name. The final vote on the matter is scheduled for May.
“We believe there is a great untapped opportunity with the renaming of the Oakland Airport,” said John Kirby, a vice president with Spirit Airlines. “This will make our flights to Oakland more discoverable.”
Oakland International Airport generates more than 30,000 jobs and has an economic impact of $1.6 billion in the Oakland area, according to port officials.
“We want to make sure that those jobs and that $1.6 billion grow,” Leslie said.
Some speakers said that airlines and passengers have confused Oakland with Auckland, a city in New Zealand.
“I want everybody to be able to know Oakland,” Jahmese Myres, a Port of Oakland commissioner, said before voting to support the name change. “But in order to know Oakland, they have to know Oakland is in the San Francisco Bay. Airport jobs are really good jobs.”
