NBC has no plans to drop Snoop Dogg while he’s hot.
Top executives at the network expressed a strong desire to continue featuring the fan-favorite rapper at future Olympics after he became a viral staple of the Paris Games.
Related: Complete coverage of the Summer Olympics
“Snoop has done everything and beyond what we ever expected him to do here in the Paris Games,” NBC Sports president Rick Cordella told The Athletic. “He has been enthusiastic. He has been optimistic. I think we’d be really thrilled to have Snoop back in any capacity he would want to come back in.”
The fun-loving Snoop Dogg, 52, remains omnipresent at the Paris Games, where he’s starred as a correspondent for NBC, the U.S. media rightsholder to the Olympics.
PARIS, FRANCE – AUGUST 07: Snoop Dogg attends to the Men’s Park Final on day twelve of the Olympic Games Paris 2024 at Place de la Concorde on August 07, 2024 in Paris, France. (Photo by Carl Recine/Getty Images)
He carried the Olympic torch. He’s worn flamboyant Team USA garb to every event he’s attended. He swam alongside Michael Phelps in one of his many memorable NBC segments.
“I’m having so much fun,” Snoop Dogg, whose real name is Calvin Broadus, recently told The Associated Press.
“This ain’t the town to sleep in. This ain’t the time to sleep. This is time to be on it like you want it. It’s different events happening day and night. I want to be active with everything, because I love the American athletes and competition. This is what I’m here for.”
Known for lasting hip-hop hits such as “Drop It Like It’s Hot” and “Gin & Juice,” Snoop Dogg co-hosted an NBC show, “Olympic Highlights,” with Kevin Hart at the Tokyo Games three years ago.
His standout success on that humor-focused highlights show left NBC wanting more.
PARIS, FRANCE – JULY 28: Snoop Dogg (R) attends the Artistic Gymnastics Women’s Qualification on day two of the Olympic Games Paris 2024 at Bercy Arena on July 28, 2024 in Paris, France. (Photo by Arturo Holmes/Getty Images)
“Over the last year and a half, we got together with Snoop and really brainstormed what this role could be,” Molly Solomon, NBC’s executive producer and president for Olympics coverage, told The Athletic.
“I called him an Ambassador of Happiness. If you watch his content, everybody wants to meet Snoop, take a selfie with Snoop and just be around Snoop. We’ve been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg.”
The 2026 Winter Olympics are set to take place in Italy.
The 2028 Summer Games, meanwhile, are slated for Los Angeles — where Snoop Dogg is from.
“This opportunity was nothing but a chance for me to show the world what it’s supposed to look like,” Snoop Dogg told The AP, “when you put the right person in the right environment.”
