By Anthony Washington, The Fresh Toast
Music friendly Vegas just landed another win with a pairing of Music and Cannabis
Vegas is home to gambling, fine food, singing Elvises (thin and thick) and millions of tourists. It is also home to great music with Celine Dion, Drake, Elton John, Lady Gaga, Frank Sinatra and more gracing the city’s stages. Last year the buzz was about the MSG Sphere, but now a Vegas cannabis exhibit lands major music collaboration is the latest news. CANNABITION: An Elevated Immersive Experience is following the Sin City tradition of taking something fun and making even bigger.
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CANNABITION is a 12,000 square-foot cannabis immersive experience developed to give an incredible experience. In the Planet 13 complex, visitors will have an incredible chance to delve and explore the marijuana world. And now, they have brought in cannabis’s natural partner – music. The experience announced a collaboration with renowned composer, music producer, record label owner Tom Rothrock. His work with iconic artists such as Beck, Elliott Smith, Moby, the Foo Fighters, James Blunt and more has had an impact on the industry and is now going to make a mark in Las Vegas.
His work on Beck’s breakthrough hit “Loser” and his contributions to the albums of multiple Grammy Award-winning artists have cemented his status as a visionary in the field. Rothrock has also contributed to film scores of “Good Will Hunting,” “Collateral” and “The SpongeBob SquarePants Movie.”
His vision for CANNABITION is to present a seamless integration of audio and visual elements. The visitor experience will be enhanced through music complementing the interactive, reality-bending exhibits designed by Emmy Award-winning creative director David Korins. The music will range from subtle, film score-like moments to more prominent, rhythmic-driven pieces across an eclectic variety of genres. The audio experience will touch on Latin and American Hip hop paying tribute to cannabis culture. Appealing to a variety of listeners, CANNABITION will also feature everything from ambient to EDM, indie, alternative rock, funk and more.
Individual exhibits will also feature their own distinct audio identity helping visitors interact with the visual art. As guests enter individual rooms, CANNABITION’s main score will begin to harmonize with new sounds unique to each installation. Moods in each exhibit space will subtly shift as the audio morphs to enhance the visuals.
“Tom Rothrock’s involvement elevates CANNABITION to new heights,” said Michael Stratton, general manager, CANNABITION. “His genius in music production will transport our visitors into an otherworldly experience, making this exhibition unlike anything Las Vegas has ever seen, heard or felt.”
From the early days of Vegas to today, music has played a part in Sin City’s success. Dion 2003-07 Las Vegas residency A New Day, remains the highest-grossing residency in the history of music, according to the Billboard Boxscore.
The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.
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