By Terry Hacienda, The Fresh Toast
The administration has spent very mixed signals…will consumers turn to hemp if marijuana is outlawed again?
It is unknown what direction the federal government is going do about cannabis, but if marijuana is banned will the public turn to hemp? Some cabinet secretaries and definitely House Speaker Mike Johnson (R-LA) are against it, but the direction is still murky. As the cannabis landscape evolves under potential policy changes, hemp emerges as a promising alternative that could revolutionize multiple industries. The potential of hemp offers a lifeline for cannabis enthusiasts and medical marijuana consumers alike.
Hemp, a variety of the cannabis plant containing less than 0.3% THC, has already seen significant growth since its legalization under the Senator Mitch McConnell backed 2018 Farm Bill. This opened doors for a crop prohibited for over 80 years, creating a massive market and new opportunities for farmers and businesses. Kentucky became a grow center and cannabis business leaders saw an opportunity.
Hemp’s versatility is unmatched. From textiles to construction materials, this wonder crop offers sustainable alternatives to traditional products. Hemp fibers can be used to create strong forms of concrete, while its stalks provide raw material for textiles1. This adaptability positions hemp as a key player in the green economy, aligning with growing environmental concerns.
One of hemp’s most significant contributions is CBD. Unlike marijuana-derived CBD, hemp-derived CBD is widely available and legal in most states13. The wellness industry has embraced CBD for its potential benefits, ranging from stress relief to sleep improvement. As research continues, the CBD market is poised for further expansion, offering a legal alternative to those seeking cannabis-related health benefits.
The hemp industry’s economic impact cannot be overstated. With the potential for federal rescheduling of cannabis and continued support for hemp cultivation, the sector is ripe for investment and innovation4. From small-scale farmers to large corporations, hemp offers diverse economic opportunities that could help revitalize rural economies and create new jobs.
The cannabis industry already seems to be hedging their bets. Wana Brands, a leader in edibles and other products, premier a hemp line. While marijuana’s legal status remains complex, hemp enjoys clearer regulatory standing and a larger market. The current administration’s support for hemp through the Farm Bill and subsequent USDA regulations has provided a stable foundation for the industry. This regulatory clarity could make hemp an attractive option for businesses seeking to enter the cannabis space without legal ambiguity.
The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.
Copyright 2025 The Fresh Toast. Distributed by TRIBUNE CONTENT AGENCY, LLC.
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