The Pac-12 became the fifth and final power conference to approve settlement terms in a multi-billion dollar antitrust lawsuit against the NCAA, clearing the way for college sports to adopt a groundbreaking revenue-sharing plan with athletes.
The conference’s 12 university presidents and chancellors voted (electronically) to accept the terms on Thursday afternoon, according to a source, and thus joined their peers in the ACC, Big 12, Big Ten, SEC, plus the NCAA’s Board of Governors.
Approval from all six of the named defendants in House v NCAA was required before the settlement could be implemented — and a costly trial avoided.
Many details must be resolved in coming months. But the House case — it’s named for former Arizona State swimmer Grant House — will revolutionize college sports and lay waste to the NCAA’s century-old model of amateurism.
The settlement can be separated into two buckets:
— The damages portion carries a $2.8 billion price tag and compensates thousands of former college athletes, who were denied the ability to profit from their name, image and likeness (NIL) before it became legal in the summer of 2021.
The NCAA will cover the amount using its reserves and by withholding future distributions to Division I schools that are funded by the March Madness television contracts with Turner and CBS.
— The injunctive portion aims to create a revenue-sharing plan between athletic departments and current/future athletes that’s based on the use of their NIL in the conference media deals with TV partners.
Athletic departments across the country will create what’s called a permissive revenue-sharing cap of approximately $20 million annually — meaning each school can share up to that amount with athletes but isn’t obligated to hit the mark.
There will be substantial pressure on the major football-playing schools to offer the maximum or suffer consequences in recruiting.
The settlement also will force schools to expand roster sizes in certain sports, a move widely expected to add approximately $10 million in annual expenses — and potentially pushing the total cost of House beyond $30 million.
It’s a steep price. But if the case goes to trial in January, the total damages would triple under U.S. antitrust law.
(Implementation of the changes would come in the fall of 2025, at the earliest.)
“The schools are lucky they got this settlement,” an industry source said. “It’s a pretty fair deal. What’s unfair is the current system” in which the athletes don’t share in the revenue they generate.
There are several unresolved issues, including the impact of revenue-sharing on Title IX compliance across major college sports.
The 1972 federal law obligates athletic departments to provide equal treatment for female athletes, but it’s unclear how the letter of the law would pertain to the new economic model.
Football and men’s basketball generate the revenue that funds all other sports. Would schools have to split revenue equally between male and female athletes, or merely provide equal opportunity (participation)?
Also, the House settlement does not address the role of booster-run NIL collectives, which are spending millions to lure transfers and recruits to power conference schools.
Nor does it address the National Labor Relations Board’s push to create unions for athletes.
Or a separate antitrust case against the NCAA filed in Colorado.
To paraphrase Churchill: The House settlement isn’t the beginning of the end of the college sports revolution, but it just might be the end of the beginning.
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